Actor and entrepreneur Kunal Kapoor has launched MetaGO, a doctor-led metabolic health platform, betting that India’s rising burden of obesity and related metabolic diseases requires continuous medical care rather than short-term weight-loss interventions.

Built by the founders of healthcare crowdfunding platform Ketto, the new venture aims to combine specialist consultations, diagnostics, clinically appropriate GLP-1 therapies, nutrition guidance, and long-term clinical monitoring as demand for evidence-based obesity treatment grows.

The launch comes at a time when obesity treatment is undergoing a major transformation worldwide.

New GLP-1 medicines, which mimic a naturally occurring hormone that helps regulate appetite and blood sugar, have significantly expanded treatment options.

At the same time, healthcare experts increasingly stress that these medicines work best when combined with medical supervision, lifestyle changes and long-term follow-up rather than being used as standalone solutions.