The funding lands as Everhaze rolls out Lú, a conversational AI built for PR professionals, across Ireland and the UK from today.
Dublin-based PR-intelligence company Everhaze has raised €450k from three Irish family offices on the eve of the commercial launch of its conversational agentic AI product, Lú, across Ireland and the UK today (6 July).
The start-up is targeting PR agencies, which it says are facing growing pressure from clients and procurement teams to move to outcome or capability-based pricing as AI reshapes the industry. The shift comes as the sector faces a labour and skills shortage even as demand for in-house roles continues to grow, according to Everhaze.
Everhaze cites the PRII Census 2025, which showed that 83pc of PR professionals are working beyond their contracted hours, putting in an average of almost 10 extra hours a week. The Irish in-house public-sector share of the PR workforce grew to 42pc in 2025, up from 25pc in 2019.
Lú is built as a conversational agentic AI that users can message directly by text, voice note or phone call through WhatsApp, Telegram, Slack or Everhaze’s own platform, with the tool completing tasks on their behalf. Everhaze has identified 48 separate tasks Lú can carry out, including text editing, media list management, media monitoring and report generation.
