The world's biggest entertainment companies aren't valuable because they make great films or television. They're valuable because they own the stories that audiences return to again and again.
A story can be licensed, remade, adapted, streamed across continents, or transformed into an entire franchise, generating value long after its first release. That reality has reshaped the global entertainment business.
It is also the philosophy guiding Oyinkansola Owoyemi as she builds Faaji Productions. While many production companies focus on creating the next hit, Oyinkansola is thinking beyond opening weekend success.
Her ambition is to create African intellectual property that can travel across borders, reach global audiences, and retain its ownership and value on the continent where it was created.
"We've never had a storytelling problem. We have extraordinary writers, actors, directors and producers. What we've had is an ownership problem," she said.
