Amidst the summer’s plethora of advertisements aimed at the moronic, desperate and gullible, an especially crass one stands out. Ralph Lauren have decided, for reasons best known to themselves, that their well-heeled and preppy customers need the unholy duo of the actor Tom Hiddleston and a computer-generated ‘Polo Bear’ to advertise their product.
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Over a series of embarrassing-looking commercials, poorly scripted and indifferently filmed, Hiddleston has to spout dialogue along the lines of ‘Strawberries and cream are one of life’s great lessons in simplicity’, watched by a huge, mute ursine, who is as close to a more sinister-looking version of Paddington as he might be without Michael Bond’s estate being paid a royalty.
