With Vietnam's national high school graduation exam results now released, many students and parents are entering the university admissions period.

For Thu Ha, a parent in Hanoi, choosing a university is no longer simply about prestige or rankings. Instead, she is looking for an environment where her daughter can build the skills needed to succeed in a rapidly changing job market.

The changing priorities reflect broader trends in higher education.

As AI becomes increasingly capable of performing technical and analytical tasks, employers are placing greater value on qualities such as communication, problem-solving, critical thinking, and adaptability.

Students and parents consult with lecturers and experts during the Experience Day. Photo courtesy of the university