Lucid Group officially opened the first-ever car manufacturing facility in Saudi Arabia. As Lucid’s second Advanced Manufacturing Plant (AMP-2) and first international plant, the facility will produce Lucid’s groundbreaking electric vehicles for Saudi Arabia and export to other markets. Photo from Lucid.

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Lucid Motors entered 2026 with award‑winning technology, a world‑class luxury SUV, and one of the most ambitious global manufacturing strategies in the EV sector.

By midyear, the company is fighting for operational stability, financial runway, and the time it needs to launch the vehicle that may finally bring scale. What happens next will determine whether Lucid becomes a cornerstone of Saudi Arabia’s industrial transformation — or remains one of the EV industry’s most brilliant unfinished stories.

The turning point arrived on June 1, when Silvio Napoli formally took over as CEO. Napoli is not a Silicon Valley visionary; he is an industrial operator. His decades at Schindler Group were spent managing complex, globally distributed manufacturing systems — precisely the kind of discipline Lucid has lacked. His early messaging focused on cost competitiveness, accountability, and organizational streamlining. Within weeks, those words became action.