RIYADH: Faisal Sultan, the president of Lucid Motors in the Middle East, has been a key figure driving the region’s electric vehicle transformation.
With a background in automotive engineering and business leadership, Faisal is at the forefront of Lucid’s expansion, including the company’s first international manufacturing facility in the Kingdom of Saudi Arabia.
Lucid started off as a battery company, Atieva, based in Silicon Valley in California and then moved into motor manufacturing.
“But we are really a technological company — a technology company, as I call it. So, you know, we are very much all about, you know, bringing new technology into luxury vehicles and giving an option where we’re not compromising anything,” Sultan said.
He added that Lucid’s current slogan is “compromise nothing.” The way the company started off is from their founders’ vision where the EV manufacturer wanted to make sure that the customer gained a product with amazing range —their car has the fastest battery charging time of any vehicle so customers do not face an inconvenience when charging the vehicle. The Lucid Air charges more than 300 km in just 10 minutes, which is nearly 40 percent faster than their competitors.
