Jul 6, 2026 – 5.00amAristocrat Leisure chief executive Trevor Croker says artificial intelligence is playing a big role in accelerating the production of games products at the poker machine manufacturing giant but insists humans will remain a critical part of the creative work.Shares in Aristocrat climbed more than 3 per cent last week as Croker outlined the company’s expansion into Europe, Asia and the United Arab Emirates, and gave detailed insights into the role of AI at the company.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Aristocrat bets big on AI to turbocharge game production
The chief executive of the ASX-listed poker machines giant, Trevor Croker, says AI is dramatically changing the speed with which new games can come to market.






