Quick answer
If you run a small indie site, AI search does not replace SEO. Google's own guidance says generative AI features in Search still depend on the core Search index, crawlability, snippets, and quality systems.
The practical change is not "write for AI" or publish more pages. The change is to make every page easier for humans, search crawlers, and AI systems to understand: clear purpose, original value, crawlable HTML, trustworthy sources, useful structure, and no low-value content automation.
For an indie site, the best AI search SEO workflow is:
one real user problem
