Kylian Mbappe just hit 19 World Cup goals for France, a number that equals the combined career World Cup output of Thierry Henry (6), Olivier Giroud (5), Zinedine Zidane (5), and Karim Benzema (3).

In 2026, unauthorized tokens bearing Mbappe’s name have surged in trading volume, Sorare NFT cards are changing hands at eye-watering prices, and speculators are treating the striker’s on-pitch dominance like a catalyst for digital asset plays.

The meme token frenzy

Within the Solana ecosystem, at least two meme tokens tied to Mbappe’s name have seen significant trading volume spikes during June and July 2026. The tokens, trading under tickers like MBAPPE and MBAPEPE, have drawn speculative interest that correlates directly with his World Cup performances.

None of these tokens carry any official endorsement from Mbappe himself. In 2024, Mbappe’s social media account was hacked and used to promote a fraudulent token that briefly reached a $464 million market cap before collapsing. That incident wiped out traders who bought in thinking the endorsement was real.