The FIFA World Cup 2026 knockout stage is here, and the tournament’s biggest storyline might not be happening on the pitch. As England prepares to face Mexico on July 5 at the legendary Estadio Azteca in Mexico City, the crypto industry is quietly embedding itself into the fabric of the world’s most-watched sporting event. Kraken was named FIFA’s Official Crypto Exchange Supporter on June 9, FIFA is piloting blockchain-based ticketing on Avalanche, and crypto betting volumes are surging on platforms like Cloudbet.
The match itself: England vs. Mexico at altitude
The Estadio Azteca sits at over 2,200 meters above sea level. Mexico knows this advantage intimately, having lost just twice in 89 matches at the venue.
England head coach Thomas Tuchel has called the fixture “tricky.” He urged his squad to maintain composure, framing the match as a test of character and resolve rather than pure tactical execution.
Kraken, Avalanche, and crypto’s World Cup blitz
