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Written by: Linda B. Bolido
Naga, the latest addition to the Philippines’ highly urbanized cities (HUCs), has just been chosen as “incubator” for Fruitas Holdings, Inc.’s latest innovation – Cocolab.
The new beverage brand from the home-grown food and beverage company opened its first branch at SM Naga the day after the city marked its charter anniversary and on the birth date of the country’s national hero Jose P. Rizal.
Lester Yu, Fruitas Holdings founder and chief executive officer, said they chose the new HUC (a city with a minimum population of 200,000 and an annual income of at least P50 million) for the launch of their latest brand because it is a testament to an honest, vibrant, effective and hardworking government.
