The founder of By Terry, who reshaped Yves Saint Laurent beauty and created the iconic Touche Éclat, opens up about her childhood journey from Egypt to Israel and France, her new home in Herzliya and why even war has not made her leaveAssi Tochen|Terry de Gunzburg’s name may not yet be familiar to the wider Israeli public, but her luxury cosmetics brand, By Terry, is well known to beauty lovers worldwide.She is the woman who helped transform beauty at Yves Saint Laurent decades ago, creating, among other products, Touche Éclat, the iconic highlighting pen that has remained a makeup-bag staple for generations and one of the best-selling products in cosmetics history.GalleryTerry de Gunzburg. 'More than ever, Israel feels like home'
(Photo: PR)Since launching her own cosmetics line, By Terry, de Gunzburg has been described as the “Steve Jobs of the cosmetics world,” constantly inventing new textures, formulas and products across skincare, makeup and fragrance. Now her products are arriving in Israel (through Factory 54 Beauty at Big Glilot and the chain’s website), but the bigger surprise is that de Gunzburg herself is far from new to the country. In recent years, she has been living here on and off.Bonjour, how lovely to meet you. It is surprising to learn that you live here. How long have you been living in Israel incognito?
