Everyone is talking. Almost no one is thinking.
Your morning starts with a vibration, then another, then a pile-on. Slack wants a status update. Instagram wants your face. A group chat you muted in March has resurrected itself to debate brunch. By 9:07 am you have done the emotional labor of a small call center and you have not finished your coffee.
We call this being connected. A more honest word is being farmed.
The internet does not pay you for your best ideas. It pays you for your fastest replies. Availability became a virtue, then a job description, then a personality. Silence got rebranded as flaking. I decided to rebrand it back, but with better tools.
Not the aesthetic digital detox where you post a grainy photo of trees with “offline” in lowercase and then lurk from a finsta. I mean real disappearance. The kind where your work still ships, your people still feel held, your money still moves, and you are simply not there to watch the conveyor belt.
