Ethekwini Municipality in a statement on Thursday said that they are ready and prepared to host the 2026 Hollywoodbets Durban July on Saturday

Speaking at a recent launch for the Durban July, eThekwini Mayor Councillor Cyril Xaba assured residents, visitors, and stakeholders that the City is fully prepared to welcome the thousands of guests expected to descend on Durban for the annual spectacle.

Xaba added that the Durban July weekend transforms the City into a vibrant hub of economic activity, providing a substantial boost to hotels, guesthouses, restaurants, transport operators, retailers, tourism attractions, and informal traders. “It remains one of the most important economic catalysts on Durban’s annual events calendar.”

The City said that this year’s projections indicate that more than 40 000 visitors are expected to attend the event, with direct spending estimated at R230 million and a broader contribution of approximately R798 million to the local economy. “An estimated 1 105 jobs will be supported through the event’s value chain.”

Mayor Xaba said the Hollywoodbets Durban July also serves as a vital platform for the City’s creative economy. “Through the Durban Fashion Fair programme, we are nurturing the next generation of fashion entrepreneurs. Nine emerging designers who have completed a rigorous ten-month mentorship programme will showcase their talent through the prestigious DFF Rising Stars Collection on the Celebration Stage at the Hollywoodbets Durban July.”