Each tournament boosts businesses ranging from apparel to food delivery services.
Business Plus
The country has never qualified for the men’s World Cup. Yet each tournament boosts businesses ranging from apparel to food delivery services.
4 July 2026, 00:00 AM
Jahidur Rahman
Sukanta Halder
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The World Cup triggers a measurable uptick in Pakistan’s export of sports goods and related sectors, which remain below potential.
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