E-commerce platform vows B500m in support
Executives of Sea (Thailand) and Shopee meet with Mr Anutin. From left: Pavikkorn Phuangketkeow, head of government relations at Sea (Thailand); Sarut Vanichpun, senior director at Sea (Thailand); Maneerut Anulomsombut, chief executive at Sea (Thailand); Mr Anutin, Mr Feng; Handhika Jahja, executive director at Shopee Thailand; and Tanyathorn Laowachara, director of commercial at Shopee Thailand.
Shopee has pledged more than 500 million baht in support for Thai micro, small and medium-sized enterprises (MSMEs) under a new programme aligned with the government's "Thai Chuay Thai" co-payment scheme, as the e-commerce operator seeks to deepen its role in the country's digital economy.The initiative intends to help small merchants reduce operating costs, reach more consumers and strengthen their long-term competitiveness on digital platforms.
Shopee and executives from Sea Ltd, its parent company, recently met Prime Minister Anutin Charnvirakul to discuss cooperation in advancing Thailand's digital economy through online commerce.
The company also briefed the government on the progress of the MSME support scheme, which it said would cover roughly 1.2 million eligible sellers nationwide.
