Last week, with its introduction of Meta Glasses, Meta launched a fashion house. That was the read among some in the fashion community, anyway — and, essentially, that was its intention. “We basically have our own accessories line now,” Eva Chen, vp of fashion at Meta, told Glossy in her first interview about Meta Glasses’ debut. “So, my team and I have been working to bring the Glasses to the fashion industry and, similar to [what we did for] Instagram, help people understand how to use them.”
The role of Chen and her team has also included providing feedback to Meta’s design and product teams on how the glasses’ target audience — “the fashion industry, women and consumers, in general,” Chen said — would want the glasses to look.
“As Mark [Zuckerberg] has said a million times, ‘Fundamentally, the product has to look good’ — and so there have been a lot of cues and feedback from the fashion industry,” she said.
On the Glasses’ June 23 release date, all the components of a buzzy 2026 fashion launch were there: Meta debuted an all-new Instagram account, @metaglasses, which is approaching 100,000 followers 11 days after going live. Its founder, Zuckerberg, hyped the product rollout to a curated group of tastemakers-slash-press, including Substacker Emily Sundberg. And the company threw an exclusive party, attended by “it” girls and guys, including A-list fashion stylist Law Roach; “tradwife” creator Nara Smith, who typically works with the likes of Marc Jacobs; and DJ Peggy Gou, who recently worked the Chanel Métiers d’Art 2026 after-party and attended the YSL fall 2026 show at Paris Fashion Week — Vogue covered her PFW appearance in a day-in-the-life-style story. The launch event eventually opened to a broader community of “the downtown scene,” Chen said, allowing more people to try on the glasses in interactive, Instagrammable settings.
