The FIFA World Cup 2026 has arrived in North Texas, and AT&T Stadium is doing its part. The venue, temporarily rebranded as Dallas Stadium for the tournament, is hosting nine matches across the competition, including a Round of 32 showdown between Australia and Egypt on July 3, 2026, with kickoff set for 1:00 PM CT.
The stadium, which normally seats 94,000 for NFL games, has been reconfigured for soccer. The result is one of the largest World Cup venues on the continent.
Kraken, fan tokens, and the commercialization of the beautiful game
FIFA announced Kraken as its Official Crypto Exchange Supporter on June 9, 2026. That is a first for a World Cup, and the kind of headline-level partnership that signals institutional sports marketing has decided crypto is no longer a reputational liability.
Kraken’s role as an official supporter puts it alongside traditional sponsors in one of the most-watched media environments on the planet.
