Clients want RoI guarantee with every ad spend: Priti Murthy, President Client Solutions, WPP Media, South Asia

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Assured bets like IPL are still bringing in ad spends, market inflation has led brands to demand a surety that every ad will lead to a customer purchase, says Priti Murthy, President Client Solutions, WPP Media, South Asia

Priti Murthy, President Client Solutions, WPP Media, South Asia

Despite macroeconomic pressures, brands continue to invest in advertising. However, the ask in the current global environment has shifted towards an ROI-guaranteed investment. Priti Murthy, President Client Solutions, WPP Media, South Asia in conversation with businessline explained that while assured bets like IPL are still bringing in ad spends, market inflation has led brands to demand a surety that every ad will lead to a customer purchase. The biggest bet, however, is the festive season where every segment, including FMCG, hopes to enjoy recover their spends.