https://sixcolors.com/wp-content/uploads/2026/07/titanic.mp4Tubi, don’t ruin this!

My Apple TV has started yelling at me. Or at the very least, the Disney+ app on the Apple TV is now clamoring for my attention.

It used to be that when I fired up Disney Plus on my Apple TV, I could browse for something to watch in relative peace. But at some point, an update must have come along that caused the app to break its previously inviolable vow of silence. Because now, when I hover over the thumbnail for a particular movie or show, a preview starts to autoplay.

It doesn’t matter if it’s the latest Avatar picture or something from Pixar or even a Hulu original that now lives in Disney’s app — one moment of hesitation, and a preview plays until I move on to the next thumbnail and the cycle begins anew. New season of The Bear? Preview. An Indiana Jones picture? Preview. X-Men ’97? A particularly angering preview that doesn’t even feature Gambit, for crying out loud.

Disney’s Apple TV app is not alone in blasting previews whether I want them or not. In the land of streaming services, you are dealing with an attention economy, and the purveyors of streaming apps have decided the only way to command that attention is to shout as loud as possible. Hence, nearly every app from every streaming service of note turns on auto-playing previews by default, no matter how you feel about them.