Focused on original content
Another obvious way to grow Apple TV is through more subscribers. With talk of Warner Bros. Discovery considering a sale, it’s worth wondering if Apple TV may try to grow through acquisition. But the execs Screen International spoke with seemed focused on building out Apple TV’s library with originals. Cue noted that “at least in the timeframe that we’re thinking about right now, we’re not looking at licensing any content or adding anything to our service.”
“We’re building an all-original services; we’re not building on the back of pre-existing IP or library,” Jamie Erlicht, one of Apple’s heads of worldwide video, said.
More directly, when asked if Apple might buy Warner Bros., A24, or Disney, Cue pointed out that Apple hasn’t historically done “a lot of major acquisitions.”
“We do very small acquisitions in general, not related to Apple TV, so I don’t see that happening because we like what we’re doing,” Cue said.
