International tourist arrivals in Organisation for Economic Co-operation and Development (OECD) countries rocketed by an estimated 3.4% in 2025 to reach a record 847 million.
However, as geopolitical tensions, shifting traveller behaviour and extreme weather-related events continue to shape the tourism landscape, destinations will need to strengthen their ability to anticipate and adapt to uncertainty, according to a new report.
Here’s how visitors might see destinations changing their approach to tourism in the future.
Which countries saw record tourist arrivals in 2025?
The recently released report, OECD Tourism Trends and Policies 2026, found that one-third of OECD countries expect tourism performance to exceed 2025 levels by the end of this year, with many breaking new records. But the picture varies significantly across OECD countries.
