Getting into the Estadio Azteca on July 5, 2026, to watch England face Mexico in the World Cup Round of 16 is going to cost you roughly the same as a decent used car. Resale tickets on FIFA’s official platform are listing at around $3,000 at the low end, roughly 12 times the face value of $170 to $295. Premium seats? Those are hitting $36,000. For a soccer match.

The demand is partly sentimental. The Estadio Azteca will be hosting its final World Cup fixture ever during this match, closing a chapter that includes some of the sport’s most iconic moments.

FIFA’s blockchain ticketing gets a real stress test

FIFA has been quietly building out its blockchain ticketing system through a platform called FIFA Collect, which runs on a customized Avalanche Layer-1 blockchain.

The system issues two types of tokens: Right-to-Buy (RTB) and Right-to-Ticket (RTT) tokens. One token gives you the right to purchase a ticket, and the other represents actual ticket ownership.