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Inbound tourism is rebounding across China as expanded visa-free entry, easier mobile payments and viral social media converge to attract more visitors while making the experience smoother.
In Depth: China’s Inbound Tourism Rebounds, but Supply Gaps Cloud Outlook
Visa-free expansion and digital convenience are driving a surge in foreign arrivals and spending, but uneven service quality and talent shortages limit the sector’s potential
85 words~1 min read
