Foreign tourists visit Tongli ancient town in Suzhou, east China's Jiangsu province.
A recent inbound tourism promotion event held along the Lijiang River in Guilin, south China's Guangxi Zhuang autonomous region, highlighted the significant trends reshaping China's inbound travel sector.
The event featured Jacky Chan, designated an inbound tourism ambassador by China's leading online travel platform, Ctrip. He joined nearly 2,000 international travel professionals at a gathering that blended iconic landscapes with cultural storytelling. A mesmerising drone light show creatively linked motifs from classic Chinese cinema with national landmarks like the Lijiang River, Huangshan Mountain, and Xi'an's Bell Tower. Experiencing traditional Zhuang brocade weaving, a Swiss tourism executive noted: "Travel remains the most effective way for breaking down cultural barriers and fostering mutual understanding."
Immersive travel experiences have become a defining feature in China's inbound tourism market. In Zhangjiajie, central China's Hunan province, overseas families hike through dramatic landscapes guided by customised travel planners.
In the streets of Chongqing municipality in southwest China, foreign content creators are drawn to street food stalls to experience the city's vibrant everyday life.
