DG NTDA, Ola Awakan, with Olu Anthony Bamigbaye Idowu, Ahemaworo I, the Olu-Adde of Ekinrin-Adde.

By Jimoh Babatunde

The Nigerian Tourism Development Authority (NTDA) has identified community tourism as a major pathway to unlocking Nigeria’s tourism potential, with Ekinrin-Adde in Kogi State emerging as a model for grassroots-driven destination development.

Director-General of the NTDA, Mr. Ola Awakan, made the declaration during the 2026 Omo Atata and Ekinrin-Adde Day celebrations, where he reaffirmed the Federal Government’s commitment to supporting communities that preserve their cultural heritage while using tourism to drive local development.

According to Awakan, sustainable tourism begins with local communities and traditional institutions, noting that destinations thrive when residents actively preserve their culture, protect natural attractions and welcome visitors.