By Alessio Dell'Anna & video by Léo Arnoux

Europe is the world's biggest region for tourism, attracting more than half of all international tourist arrivals.

The tourism industry pumps millions of euros a year into the economy, but for those outside the business, the disadvantages can be huge.

Not just in terms of overcrowding and pollution, but also, more concretely, in the way it inflates the cost of living, and inflates rent in particular.

Greek residents are the most impacted, according to the New Economics Foundation, with tourism flows sending annual rents up by €342 since 2019.