BTS' V to front Jinro's global expansion campaign - The Korea Times

BTS member V appears on posters for export soju brand JINRO as the brand's new global ambassador. Courtesy of HiteJinro

HiteJinro has appointed BTS member V as the global ambassador for its export soju brand Jinro, as the company steps up efforts to expand its presence in overseas markets.

The company said Friday that the appointment is part of its strategy to make the Jinro brand more familiar and accessible to consumers around the world.

As global ambassador, V will help strengthen Jinro's brand recognition and appeal across international markets while also participating in a range of domestic marketing campaigns for the soju brand, engaging with consumers both in Korea and abroad.

A Korean street food vendor is set up outside the venue for a BTS concert in Brussels, Wednesday. Yonhap