All The Brand Collaborations BTS Has Done Since Their Comeback

G

BTS FESTA 2026 Family photo

lobal superstars BTS are a goldmine for anything associated with them. The popular South Korean group – members RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook – doesn’t even need to be actively promoting anything for a product to sell out. Even if products are in the background of their livestreams or Bangtan Bombs (their behind-the-scenes content), BTS fans, or ARMY, will spot them, and they will be sold out by the end of the week.

Jung Kook experienced this firsthand when he once mentioned a Lemon Kombucha product he enjoyed during a livestream. The product sold out that week, which annoyed the artist, as he had to look for it himself. SUGA now refuses to tell his fans what products he uses because he “doesn’t want them to be sold out.” Even the clothing that the members have worn – even the expensive brands – has sold out after they were seen in it.

The ARIRANG World Tour and its THE CITY projects have earned the group – and the local economy – millions of dollars. The tour alone has been estimated to generate more than one billion U.S. dollars for HYBE, BTS's company, from album sales, concerts, merchandise, licensing, and live concert streams.