Zoho co-founder Sridhar Vembu confirmed Arattai will discontinue username-based accounts after the Indian government halted WhatsApp's planned rollout of username-based identities.
Arattai is removing its username-based account feature
Jul 03, 2026
10:24 am
What's the storyZoho co-founder Sridhar Vembu has announced that Arattai, the company's messaging platform, will be removing its username-based account feature.
The decision comes after the Indian government's order to Meta to stop the rollout of WhatsApp's planned username feature in India.
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This comes amid a wider standoff between the Centre and messaging platforms over features that let users connect without sharing…
Zoho-backed Arattai will remove its username feature to comply with India's evolving messaging app regulations focused on…
The Indian government has directed Meta to pause WhatsApp's username feature rollout and respond within three days, citing the…
Arattai's username feature enhances privacy with strict safeguards, allowing users control while preventing mobile number leaks…
The stand-off forces WhatsApp to weigh compliance against mounting concerns about government interference in its biggest market.
Arattai is seeing a surge in popularity amid a push from Narendra Modi's government to boost self-reliance.
