A soiree once dubbed America's royal wedding has quickly become one big money grab.Indeed Taylor Swift and Travis Kelce - who were labeled as 'tacky' for hosting their big day at Madison Square Garden - are seizing the moment to promote podcasts and even make new content for their armies of fans. Their closest friends used Thursday's spectacle to peddle their own brands and grab eyeballs on the shut-down streets of midtown Manhattan.The groom took to social media to promote his New Heights podcast, teasing that a 'very special guest' would be in the studio 'TOMORROW'.Reported bridesmaid Selena Gomez, sporting a black feathered ballgown, made sure to tout her Rare Beauty brand as she applied lipstick in the car while enroute to the gathering.Swift's longtime friend Lena Dunham was one of the only celebrities to make sure she was seen outside the heavily guarded venue, with the actress rolling down the window her blacked out SUV as she arrived at the party.And to top to it all off, the bride confiscated phones at the event's entrance to ensure that her cameras were the only ones rolling. A soiree once dubbed America's royal wedding has quickly become the money grab of the century as Taylor Swift and Travis Kelce use their nuptials to cash in Swift's BFF and reported bridesmaid Selena Gomez, sporting a black feathered ballgown, made sure to tout her Rare Beauty brand as she applied lipstick in the car while en-route to the gathering Swift at the premiere of Toy Story 5 in Los Angeles on June 9 Swift and Kelce hosted a pre-party at the Infosys Theater inside arena on Thursday night, slated for just 100 guests.Reports ran wild that the pair may already be legally married. Some sources said they intended to exchange vows in front of 100 of their nearest and dearest on Thursday, before a blowout, festival-style party tomorrow.Neither they, nor their guests, have confirmed what happened behind the closed doors.They hung curtains on the arena's gargantuan windows and erected an arrivals tent which blocked the public's view of who was there.A sign at a security checkpoint outside the venue instructed guests to 'have identification out, have devices ready,' suggesting attendees were forced to give up their phones before entering.Press were told to leave the area, with cops heard saying: 'It's managed access. That means unless you have a business on the block, you gotta go to the corner.''Either you gotta move or they'll start arresting people for trespassing,' an officer told journalists who refused to go to the designated press pen.K9 units were spotted patrolling the perimeter of the arena, with the National Guard, as well as members of Swift's own security team, seen in the area earlier this week. Madison Square Garden was lit up in pink on Thursday night, but a few prized ads remained prominent New Heights announced a surprise podcast to be broadcast the day Travis Kelce marries Taylor Swift Kelce hosts the podcast along with his brother, Jason. He regularly uses the show to share titbits of gossip about his romance with Swift