Roberto Martínez kissed a Diogo Jota shirt after Portugal’s qualification match against Croatia, dedicating the team’s entire 2026 World Cup campaign to the memory of the forward who passed away in 2025.

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The tribute and what it means on the pitch

Martínez has framed Portugal’s World Cup pursuit as something bigger than football. The squad has adopted the numbering format of 27 + 1, a quiet but unmistakable nod to Jota’s presence within the group even after his death.

The anniversary of Jota’s passing falls on July 3, placing it squarely within the emotional timeline of the tournament buildup.