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KARACHI: The Policy Advisory Board of the Federation of Pakistan Chambers of Commerce and Industry (FPCCI) has said that despite Pakistan’s extraordinary natural beauty, rich cultural heritage, religious landmarks, and adventure tourism potential, the sector requires strategic intervention to fully capitalise on its global appeal to tourists.
In its report titled “Mapping Pakistan’s Tourism Potential: A Comprehensive Export Analysis, built on primary data from 213 stakeholders — including tourists, tour operators, the hospitality sector, and government representatives — underscored the strategic economic importance of the Travel and Tourism (T&T) sector.
Spending behaviours further illustrate the economic potential of attracting international visitors. Foreign tourists spend an average of $12.5 per day, with a typical four-to-five-day trip injecting between $1,500 and $1,750 into the local economy.
In contrast, domestic tourists spend an average of $8.5 per day, totalling approximately $500 per trip.
