ISLAMABAD: Pakistan’s government has the capacity to generate an annual revenue of $30-40 billion via tourism through its diverse landscape and various offerings, the Prime Minister’s Coordinator for Tourism Sardar Yasir Ilyas said on Sunday.
Pakistan is home to some of the tallest mountains in the world, picturesque valleys, historical monuments built by ancient civilizations and religious sites that attract thousands of tourists every year.
However, surging militancy and poor infrastructure have hampered Islamabad’s attempts to tap into its tourism potential and generate revenue enough to boost its economy.
In an exclusive interview with the state-run Associated Press of Pakistan (APP), Ilyas said Pakistan will host its first international “Tourism Road Expo” in November to showcase the country’s local attractions, traditional cuisine and cultural diversity.
“Prime Minister’s Coordinator for Tourism, Sardar Yasir Ilyas has said that Pakistan, with its natural beauty, historic monuments, rare cultural heritage, ancient festivals, and diverse religious sites, is a paradise for travelers and has the capacity to generate $30–40 billion annually through tourism,” APP reported.
