Mauricio Pochettino has officially become the most successful coach in US men’s national team World Cup history. Three wins from three group-stage and knockout matches at the 2026 tournament on home soil will do that.
But the real story for crypto markets isn’t just about goals scored. It’s about the growing queue of digital asset companies, including Kraken and Chiliz, eyeing the USMNT’s surging profile as a sponsorship vehicle.
The on-field record that’s attracting off-field money
Pochettino, appointed on September 10, 2024, as Gregg Berhalter’s successor, wasted no time reshaping the team’s identity. His first official match was a 2-0 friendly win over Panama on October 12, 2024.
The USMNT opened with a 4-1 demolition of Paraguay, followed by a 2-0 win over Australia, and then a 2-0 shutout of Bosnia and Herzegovina. Three wins, eight goals scored, one conceded. No previous US coach had strung together this kind of World Cup run. Bruce Arena, who guided the team to the 2002 quarterfinals, held the previous benchmark.
