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Consumers don’t hate marketing itself. They hate intrusive advertising that demands attention without offering value. Here’s how commerce media and offer-based marketing (like cashback rewards and personalized bank offers) are replacing traditional ads by making marketing feel helpful, relevant and measurable rather than disruptive.
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Ask any consumer whether they enjoy being advertised to, and the answer is a near-universal no. Gartner reports that 81% of consumers now tune ads out. Over half of Americans use ad-blocking software. Streaming subscribers pay premiums to not see ads. People scroll past banners without really seeing them. They feel creeped out when a product they glanced at once follows them across the internet for two weeks.
