Ford bet big on its EV project, and it resulted in a $19.5 billion write-down people didn't buy enough of them.
Published Jul 2, 2026, 1:53 PM EDT
Ford bet big on its EV project, and it resulted in a $19.5 billion write-down people didn't buy enough of them.
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Published Jul 2, 2026, 1:53 PM EDT
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Ford's EV Sales Plunge 41% in Q2 As Legacy US Automakers Struggle With Weak Demand - Ford Motor (NYSE:F)
Ford's Q2 US sales fell 10.3% as EV sales dropped 40.7% and an aluminium shortage hit F-Series trucks
Ford Q2 sales drop 10.3% due to F-Series production issues, falling EV demand
The F-150 Lightning economics did not add up but also reflected industry-wide miscalculation of US EV uptake
Months ago Farley said the EV market would shrink to 5% of the U.S. vehicle market.
The Michigan-based automaker has faced billions of losses in its electric vehicle business over the last few years
The company is pivoting to a “high-volume, affordable end of the market,” meeting customers where they are.
Among key nameplates, Mustang Mach-E and F-150 Lightning both posted declines of roughly 45%...
Should the American auto brand fail to bring its lofty EV vision to life, “it could be terminal for the brand,” one analyst told…
