PremiumUpdatedMedia Insider: Inside the All Blacks commercial machine - the former McDonald’s executive cooking up a new fan strategy for NZ RugbyShayne CurrieNZME Editor-at-Large·NZ Herald·2 Jul, 2026 05:00 PM8 mins to read‌Ardie Savea will lead the All Blacks as captain in the 2026 season. Photo / PhotosportArdie Savea will lead the All Blacks as captain in the 2026 season. Photo / PhotosportThe All Blacks kick off their 2026 season this weekend, in what has been a relatively quieter public build-up in the sense that much of the sports media’s focus has been on the Fifa World Cup and the performance of the All Whites.

But a revolution is underway at NZ