Warner Records Partners With Sickamore’s Three Times LOUDER

Alternative R&B artist Laila! is the flagship artist under the new alliance.

(L-R) Tom Corson, COO & Co-Chairman, Warner Records Group; Sickamore, three times LOUDER; Warner Records artist Laila!; Aaron Bay-Schuck, CEO & Co-Chairman, Warner Records Group.

Sonia Broman

Warner Records is partnering with music executive Randall “Sickamore” Medford and his culture-forward imprint three times LOUDER, Billboard can exclusively report on Thursday (July 2). Signed as the flagship artist under the new strategic partnership is alternative R&B artist Laila! The imprint will also continue its association with SoundCloud.

“Sickamore’s reputation as one of the culture’s most important and impactful disruptors most definitely precedes him,” states Warner Records Group CEO & co-chairman Aaron Bay-Schuck in the company’s press announcement. “He has served as a trusted confidant to some of the world’s biggest superstars. Now, the same acumen and vision underscore three times LOUDER. We’re excited to team up with him and to elevate it to the next level.”