PARIS — At LVMH Moët Hennessy Louis Vuitton, Les Journées Particulières is a rare opportunity to stop chasing results.
Detailing plans for the open-doors event, which returns from Oct. 16 to 18 after a four-year hiatus, Antoine Arnault, director of image and environment at LVMH, said the French luxury group would not attempt to set a new attendance record as in previous editions.
“It’s true that we fell into the trap a bit of always trying to attract more people,” he told a news conference at the headquarters of LVMH’s Moët Hennessy wines and spirits division.
“But I don’t think that’s really the right approach. What matters is putting the spotlight on our artisans, ensuring they’re happy, and making sure members of the public leave having learned something and having had a unique experience,” he added.
The last edition in 2022 drew 200,000 visitors and spanned 15 countries worldwide, with 96 sites belonging to 57 houses taking part. This time around, it will take place in 65 locations across 11 countries, with 23 first-time venues and the addition of 10 nighttime events.
