Yettu coffee and its founder Viggnesh
| Photo Credit: Special Arrangement
Twelve years ago, V Viggnesh was just another coffee obsessive trying to get a decent cup in a city better known for its filter coffee variant than its specialty brews.Today he has co-founded Yettu, the Chennai brand behind what is being billed as a specialty craft coffee that comes together in under a minute — no fancy espresso machine, no aeropress, just hot water and a bottle.You might think that instant coffee just got a better rep. But, sit with Viggnesh for 10 minutes, and he will talk you out of that notion entirely.“People talk a lot about instant noodles, but in Japan everyone has instant noodles. It doesn’t mean it’s of a lower quality. They have just made it accessible,” he said. “We are calling it craft coffee because the craft happens from the farm. People have to pick the coffee a certain way, process it a certain way. There is craft at every single step. So that is converted into just a bottle. That’s why it’s craft coffee,” he says.
Coffee berries
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