The AI Winners Won’t Just Be The Most Technological. They’ll Be The Most Human.

FranklinCovey’s research reveals why early productivity gains don’t guarantee lasting competitive advantage in the AI era.

Technology investments in AI tools are leading to greater organizational productivity and efficiency, but the time savings are not being applied to work that is essential to advancing the team’s overall performance, according to a new research report on AI adoption conducted by FranklinCovey (NYSE:FC).

Only 35% of employees reinvest time saved through use of AI tools in innovation, strategic thinking, or deeper client engagement, FranklinCovey Institute researchers found.

“Technology enables progress, but humans mobilize technology and people to drive breakthroughs,” said Paul Walker, Franklin Covey CEO. “AI frees up time for employees, but that doesn’t automatically result in higher-value work. That comes from human leadership with the mindsets and behaviors that drive performance. Organizations winning with AI won’t just be the most technological. They’ll be the those that will value and develop leaders with capabilities that amplify human potential.”