World Cup tourists arriving at Kansas City International Airport this summer are being greeted by a bright red photo booth bearing a simple message: “Come for the fútbol. Stay for the football.”
Installed by the Kansas City Chiefs, the activation lets visitors take home a keepsake of their trip—and helps the Chiefs build up a list of potential new fans.
“It’s a really fun way for us to do some data capture with fans from all over the world and be able to funnel them into communications about Chiefs opportunities in the future,” says Lara Krug, the team’s chief media and marketing officer. Travelers and fans who interact with the installation—as approximately 4,000 already have—enter their name and contact information, providing the Chiefs with a direct line of contact.
The photo booth is one of several initiatives that NFL teams in World Cup host cities are deploying in hopes of making lasting connections with soccer-supporting visitors.
Since the NFL introduced its Global Markets Program in 2022, building an international fan base has become a focus for individual franchises, following the league’s desire to grow internationally. (Of the 22 countries currently represented in the Global Markets Program, 16 are participating in the 2026 World Cup.)
