(Image credit: LG)
If you're shopping for a new TV this week, I've got bad news and good news. The bad news is that Amazon Prime Day is officially over. The good news is that Best Buy is coming in hot with its 4th of July sales event, and plenty of TVs are still heavily discounted.During the sale, you can get the 65-inch LG C5 for just $1,299, which is a full $1,400 off the original price of this five-star, top-notch OLED TV. This discount isn't quite as deep as what we saw last week during Prime Day, but it's nevertheless my pick for the best deal at Best Buy's sales event.shop all TV deals at Best Buy from $69You can check out our full LG C5 review for the full scoop on this award-winning OLED TV, but here's the basic gist: Year after year, LG's mid-range, C Series OLED is one of the most popular TVs among our readership, and it's not tough to see why.The C5 combines jaw-dropping performance for a much more reasonable price than what you'll find among top-shef, flagship-level OLEDs. In other words, there are a handful of better-performing OLED TVs at Best Buy's 4th of July sale, but none of them pack as much value into the equation.If you're not hip to this incredible display technology, allow me to catch you up to speed. OLED TVs like the C5 deliver such impressive contrast because, unlike traditional LCD/LED TVs, they don't rely on a backlight. Instead, every single pixel is self-illuminating.This means that the LG C5 is capable of rendering perfect black levels with no distracting light bloom around bright objects. And, since every pixel is its own source of light, the C5 is able to drive a ton of brightness to very small, concentrated points of light. The result of this surgically precise contrast control is a sense of depth that LED-based TVs can't quite replicate.
