(Image credit: LG)
There's a lot going on right now — I wouldn't blame you if Amazon Prime Day came and went without you checking in about a new TV. Fortunately, Best Buy is running a summertime sales event of its own this week, and it runs all the way through Sunday.I've pored over hundreds of TV listings at Best Buy's Tech Fest sale, and while there's a slew of dazzling, high-end options over a thousand bucks, my favorite deal of the bunch is a modestly sized, surprisingly affordable OLED TV.The LG B5 is just $599 at Best Buy this weekend, which matches its lowest Black Friday sale price. As a 2025 model, I don't expect one of my favorite OLED TVs to be around much longer.Like all OLED TVs, the LG B5 doesn't rely on a backlight. Instead, each one of the display's millions of pixels is self-lit. This eliminates hazy, distracting-looking light bloom and allows for the perfect black levels that have come to be synonymous with the technology.As an entry-level model, the B5 doesn't get as bright as higher-end LG OLEDs, but its ability to render perfect black levels means that the TV's contrast is much more impressive compared to LCD TVs that offer similar levels of brightness. As long as you're not placing the B5 in a sun-soaked room, its picture will hold up just fine.According to our test results (which you can peruse in full by way of our LG B5 review), the B5 is remarkably free of color error in its out-of-the-box state. This is one of the reasons I find it to be such an attractive option for bargain-hunters; it's an affordable TV, but it doesn't sacrifice much when it comes to accuracy. Most folks won't need to bother calibrating it.
