A new report by BCG says rising incomes and Beijing’s push to become a cultural powerhouse are fueling breakout homegrown IPs such as Labubu and the hit video game ‘Black Myth: Wukong’
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The Labubu FIFA series is on sale at a Pop Mart store in Chicago on May 25. Photo: VCG
In a big year for Chinese cultural exports, a new video game is the latest to win a global audience.
China is in the midst of an early-stage branding supercycle that will cause many new boats to rise as the world embraces Chinese…
Chinese coffee chains are popping up in New York. Chinese video games are generating billions. Even Chinese makeup, or…
China’s IP sales are projected to grow at an annual rate of 17.2 per cent through 2029 after reaching US$1 billion in 2024, CICC…
Top theoretical journal says Pop Mart’s success shows China ‘has cultivated a robust innovation ecosystem’, with ‘seeds of…
2 minuti per la lettura VARSAVIA (POLONIA) (XINHUA/ITALPRESS) – Dal successo globale di Black Myth: Wukong, alla popolarità…
