Key Facts
—The pause. A roughly three-minute cooling break is called around the 22nd minute of each half when heat and humidity climb.
—The windfall. Two breaks across each of the 104 matches could hand broadcasters an estimated $500 million to $600 million in fresh ad time.
—The estimate. The figure comes from the business platform Workweek, which modelled the value of the two obligatory pauses per game.
—The rights. Industry estimates put the value of the tournament’s TV rights up 20% to 30% versus Qatar 2022.
