Xabi Alonso officially started work as Chelsea manager on July 1, 2026, stepping into one of the most scrutinized jobs in world football. He was announced as manager on May 17, 2026, signing a four-year deal with the BlueCo-owned club. He inherits a squad in the middle of a significant restructuring phase, with the ownership group publicly emphasizing a renewed focus on football operations.
The crypto layer most fans don’t see
BingX, a crypto exchange, has served as Chelsea’s official exchange partner since the 2023/24 season, with branding visible on matchday kits.
Then there’s the Chelsea Fan Token, known as CFCT. It’s issued on the Chiliz chain and trades on Socios.com. Holders get voting rights on minor club decisions and access to unique fan experiences.
Managerial changes and token volatility
