Vietnamese films held a 70.6% share of the domestic box office in the first five months of 2026, up from 62.2% across the full year of 2025 and 42.6% in 2023, according to figures presented by Dinh Thanh Huong, executive chair of Galaxy Studio and CEO of Galaxy Entertainment Holding, at the inaugural DANAFF Industry Days in Danang, Vietnam.
Speaking at the Furama Resort, Dinh delivered the opening keynote of the two-day industry program attached to the 4th Danang Asian Film Festival. The presentation, titled “Vietnam: From Emerging Market to Film Nation,” framed the data as evidence that Vietnamese cinema has passed the point of “potential” and entered a period of commercial and creative maturity.
The 2025 market posted gross box office revenue exceeding $215 million – a 22.5% year-on-year increase – on sales of more than 70 million tickets, with 47 Vietnamese titles released during the year, up from 26 in 2024. Dinh attributed the share surge partly to a generational shift in the audience: 69% of Vietnamese moviegoers are Gen Z, she said, and 72.8% of tickets are now purchased through digital platforms, with word-of-mouth increasingly determining whether a title succeeds or fails.
Production budgets are rising in parallel. Where major local projects carried price tags of VND40–50 billion ($1.52–$1.9 million) in 2023, Dinh said the market is now seeing productions budgeted at VND100–130 billion ($3.8–$4.9 million) and above. She projected total Vietnamese film output to reach 80 titles by 2027, up from 47 last year, with production, distribution and marketing budgets projected to exceed $5 million per film.
